TrueView Advertising: Approach of Video Advertisement [TIP]
TrueView Advertising: Approach of Video Advertisement
TrueView ads are a type of video ads, mostly shown on YouTube and provide the viewers with the choice and control on advertisements they want to see. The viewers have the flexibility to select the ads they think relevant. They can also decide whether to watch the ad in full, or to ‘skip’ it after five seconds.
TrueView ads are generally shown as pre- or mid-roll video. Viewers see these ads when they search for videos in YouTube, or Google Display Network, or in related web content. TrueView ads are definitely different from the most video ads, since the payment is made only when an impression is served.
Different options for TrueView video ad:youtube truevideo advertising
Types of TrueView ads are available to match different types of advertising needs:
2 Types of TrueView
In-stream ads play before or during another video from a YouTube partner. Viewers see five seconds of your video and then have the choice to keep watching or skip it.
You pay when a viewer watches for at least 30 seconds or to the end of the video (whichever is shorter) or clicks on a card or other elements of your in-stream creative.
In-display ads appear alongside other YouTube videos, in YouTube search pages, or on websites on the Google Display Network that match your target audience. You pay only when a viewer chooses to watch your video by clicking on the ad.
Advantages offered by TrueView video ads:
As Google says, eighty percent of YouTube viewers prefer TrueView videos, over other formats of in-stream video ads. The following are the innumerable benefits of TrueView video in terms of efficiency and cost-effectiveness:
✓Since the sponsors have to pay only when the viewers select to watch an advertisement, it is easy for them to save money.
✓When an ad is served but not watched beyond thirty seconds, there is no charge for impression build awareness. Website click-through is also free of charge.
✓The viewers can select to watch an ad, or can skip it. This allows the advertisers to ensure views are relevant and engage more of their target audience.
✓It is also possible to target the audience according to their demographics, interests or keywords they use for search.
✓TrueView advertising is available across wide range of devices, like PCs, laptops, tablets, smartphones or other mobile devices.
TrueView video advertising is a completely approach to video production and advertising. These ads on YouTube and Google Display Network are characterized by consumer’s choice, lower cost and higher engagement of the viewers.
TrueView video allows the advertisers to reach greater number of their target audience than ever before.
Summary: TrueView video is a concept of video advertising where the viewers can select the ad or skip it according to their need. The sponsors are only charged when the viewers opt to watch the videos.
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